On average there are 6000 tweets posted every second – 500 million tweets per day, that’s 200 billion tweets a year. If this is a social media platform that you are not utilising to the best of your abilities, then you are missing out, and there’s no other way to put it.
Likewise, if you do not have a regularly maintained presence on Twitter, then you are missing out on the conversation. This conversation can be about new developments within your industry or about your own brand. By not listening to your target market, you will not be able to know what their wants or needs are, or how you could achieve a unique selling point (USP) over your competition.
Furthermore if you are not frequently on Twitter, and following what people are saying about your brand across this platform, then you cannot respond appropriately to any issues or concerns they may have.
An angry customer, who is upset with your brand, can create a hurricane of negative reviews on social media, and if you’re not there to answer them and respond to their fears, then you are going to lose trust in your organisation, which will inevitably lead to lost leads, business and ultimately revenue. Or in other words, you’re shooting yourself in the foot.
But before you go running to your twitter account to make the most of your 140 character limit, you have to have a reason as to why you are tweeting. You have to put the time and effort into creating a Twitter strategy. So think about what the end goal of your Tweet is going to be, whether it is for customer support, brand awareness, to generate leads, or all of the above.
Twitter is a powerful tool for business, so do treat it with the respect it deserves, and you will benefit hugely from it.
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