Name: Digital Marketing and SEO
Brand: Shaw Academy
Price: 69.99 USD
Availability: InStock

Course Content

free

Professional diploma in digital marketing and s e o

Your Introduction to Digital Marketing
The first lesson in your Professional Diploma lays a solid foundation for what Digital Marketing and Performance Marketing is. You'll learn frequently used terms in the industry, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives.
Tracking & Measuring Marketing Efforts
This lesson walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic. Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you'll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs
Reaching The Target Market
Now that you have an understanding of digital marketing, your objectives and the tracking that needs to be in place, lesson 3 is focused on target markets. Who will buy your product / service? How do you conduct market analysis and what are customer journeys? These are just some of the questions we answer in this lesson.
Content Development & Copywriting
Content is still king! To create more effective content, we look at the psychology of sales and different sales triggers to incorporate in your message. We cover website content, writing for SEO, finding relevant content ideas and tips on blogging.
Free Digital Marketing Options
Not every business has a big budget to dedicate to paid marketing, increasing the need for their free marketing efforts to work as best as they can. This lesson shows you how to create various social media pages and gives a simple breakdown of SEO and how Google My Business pages assist this.
The World Of Google Ads
Google's suite of products enable you to target your market accurately and in most cases, cost-effectively. This lesson covers Search and Display campaigns as well as policies, ad creation, bid strategies and recommendations. A jam-packed lesson designed to give you confidence to create your own campaigns.
Paid Social Media Marketing
Social Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. After this lesson, you'll understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, ad types and policies across these platforms and the basics of LinkedIn and Twitter.
Creating A Digital Strategy
The final lesson in this module combines the learning from the previous 7 lessons and shows you how to create a Digital Strategy. While going through B2C and B2B examples, you'll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies.

Intermediate in digital marketing and s e o

Content Development and Copywriting
Content is still king! To create more effective content, we look at the psychology of sales and different sales triggers to incorporate in your message. We cover website content, writing for SEO, finding relevant content ideas and tips on blogging.
Video Content & Advertising
Video is the most consumed content format on the internet. Learn how video is consumed across different platforms and the targeting options available before moving on to the impact of ad blockers, recent video trends, generating content ideas and planning.
Email Marketing
For many businesses, email marketing offers some of the highest return on investment of all their digital channels. Email marketing is affordable and can be used to achieve multiple business objectives, from increasing revenue to awareness and retention. After today's lesson you'll know the requirements and best practices for email design and content, how personalisation works, and what to implement to avoid spam and email clipping.
Influencer & Affiliate Marketing
Influencer Marketing is shedding its reputation as an expensive, immeasurable marketing tactic with the introduction of new measurement metrics and a more analytical approach to results. There are benefits and risks to this strategy but after this lesson you'll come to understand that the potential value it can create for brands boils down to thorough research. Affiliate and Influencer marketing are often closely linked, you'll understand the difference between them and how an affiliate program works. A more in-depth look at Affiliate Marketing awaits you in Lesson 2 of Module 3!
Facebook Business Manager
Advertising on Facebook & Instagram is a core part of being a Digital Marketer. This practical lesson recaps all the requirements for building a campaign within Facebook Business Manager before diving into a Demo of the actual creation.
Planning a Google Search Campaign
Google Ads is a bit of a beast. While certain elements are similar to Social campaigns, there are a lot more requirements and tricky optimisations to think about. This lesson takes you through all the steps when planning a Search campaign, recapping some elements from Module 1 but introducing new information like Quality Scores and Ad Rank. The first step to successful performance is planning!
Implementing a Search campaign - Part 1
Lesson 7 will take you through the Educator's example of a business requiring a Search campaign, from campaign targeting chosen to ad group structure, ad copy and extensions. You'll also learn some important info about position on SERPs, different keyword statuses you'll come to see in Google Ads, and Keyword Diagnosis.
Implementing a Search campaign - Part 2
The final lesson in Module 2 is very practical, with a step-by-step demo of creating a Search campaign. Combining what was covered in the course so far to create a Search strategy, after creating the campaign you'll be taken through a useful Campaign checklist.

Advanced in digital marketing and s e o

The Importance of Mobile - The Dominant Device
Mobile and mobile marketing can’t be ignored as it takes over Desktop traffic more and more each year. In this lesson we will look at important mobile info, the difference between responsive and mobile-friendly, tools to improve mobile speed and recommendations for an optimised mobile site.
Video Content & Advertising
Video is the most consumed content format on the internet. Learn how video is consumed across different platforms and the targeting options available before moving on to the impact of ad blockers, recent video trends, generating content ideas and planning.
Email Marketing
For many businesses, email marketing offers some of the highest return on investment of all their digital channels. Email marketing is affordable and can be used to achieve multiple business objectives, from increasing revenue to awareness and retention. After today's lesson you'll know the requirements and best practices for email design and content, how personalisation works, and what to implement to avoid spam and email clipping.
Influencer and Affiliate Marketing
Influencer Marketing is shedding its reputation as an expensive, immeasurable marketing tactic with the introduction of new measurement metrics and a more analytical approach to results. There are benefits and risks to this strategy but after this lesson you'll come to understand that the potential value it can create for brands boils down to thorough research. Affiliate and Influencer marketing are often closely linked, you'll understand the difference between them and how an affiliate program works. A more in-depth look at Affiliate Marketing awaits you in Lesson 2 of Module 4!
Facebook Business Manager - Campaign creation
Advertising on Facebook & Instagram is a core part of being a Digital Marketer. This practical lesson recaps all the requirements for building a campaign within Facebook Business Manager before diving into a Demo of the actual creation.
Planning a Google Search campaign
Google Ads is a bit of a beast. While certain elements are similar to Social campaigns, there are a lot more requirements and tricky optimisations to think about. This lesson takes you through all the steps when planning a Search campaign, recapping some elements from Module 1 but introducing new information like Quality Scores and Ad Rank. The first step to successful performance is planning!
Implementing a Google Search campaign - Part 1
Lesson 7 will take you through the Educator's example of a business requiring a Search campaign, from campaign targeting chosen to ad group structure, ad copy and extensions. You'll also learn some important info about position on SERPs, different keyword statuses you'll come to see in Google Ads, and Keyword Diagnosis.
Implementing a Google Search campaign - Part 2
The final lesson in Module 3 is very practical, with a step-by-step demo of creating a Search campaign. Combining what was covered in the course so far to create a Search strategy, after creating the campaign you'll be taken through a useful Campaign checklist.